Argentine pochoclo, also known as popcorn, has achieved notable prominence in the world market, standing out as one of the most demanded and valued products internationally. Despite the challenges arising from the closure of cinemas and events during the pandemic, this sector has demonstrated an extraordinary capacity for adaptation and resilience, positioning itself as the undisputed leader in its category.
Rising Exports: Argentina, the world’s leading exporter of the variety of corn used to produce popcorn, has managed to maintain a prominent position in the global market. With sales that exceed 100 million dollars annually and a presence in more than 110 countries, Argentine popcorn has become a symbol of quality and excellence throughout the world.
Paradigm Change: Although the sale of popcorn used to be mainly associated with cinema chains, the crisis triggered by the pandemic led to a significant change in market behavior. With the closure of movie theaters and public events, popcorn producers were forced to look for new opportunities to keep their business afloat.
Adaptation and Growth: The home lockdown drove an increase in demand for microwaveable products and ready-to-eat popcorn, allowing local companies to offset losses caused by decreased exports. Through a combination of innovation, creativity and dedication, the sector managed to overcome challenges and maintain its position as a global leader in the popcorn industry.
Challenges and Opportunities: Despite its success in the international market, the Argentine popcorn sector faces significant challenges, including withholdings and competition from other producing countries such as the United States and Brazil. However, with the support of government agencies and the agricultural industry, the sector is well positioned to face these challenges and continue to grow in the future.
A Value-Added Specialty: Unlike conventional corn, pisingallo corn used to produce popcorn is considered a “specialty” with high added value. Its production requires special care, from the selection of seeds to the harvesting and processing process, which guarantees a final product of the highest quality and flavor.
A Growing Industry: With constantly increasing demand and increasing recognition on the international stage, the Argentine popcorn industry is presented as a source of opportunities and economic growth for the country. With a focus on quality, innovation and commitment to excellence, the sector is ready to face the challenges of the future and continue to lead in the global popcorn market.
Discover the flavor and quality of Argentine popcorn and join Alberto Marchionni on this exciting journey to international success!
Argentine Pochoclo Leads the World
Argentine pochoclo, also known as popcorn, has achieved notable prominence in the world market, standing out as one of the most demanded and valued products internationally. Despite the challenges arising from the closure of cinemas and events during the pandemic, this sector has demonstrated an extraordinary capacity for adaptation and resilience, positioning itself as the undisputed leader in its category.
Rising Exports: Argentina, the world’s leading exporter of the variety of corn used to produce popcorn, has managed to maintain a prominent position in the global market. With sales that exceed 100 million dollars annually and a presence in more than 110 countries, Argentine popcorn has become a symbol of quality and excellence throughout the world.
Paradigm Change: Although the sale of popcorn used to be mainly associated with cinema chains, the crisis triggered by the pandemic led to a significant change in market behavior. With the closure of movie theaters and public events, popcorn producers were forced to look for new opportunities to keep their business afloat.
Adaptation and Growth: The home lockdown drove an increase in demand for microwaveable products and ready-to-eat popcorn, allowing local companies to offset losses caused by decreased exports. Through a combination of innovation, creativity and dedication, the sector managed to overcome challenges and maintain its position as a global leader in the popcorn industry.
Challenges and Opportunities: Despite its success in the international market, the Argentine popcorn sector faces significant challenges, including withholdings and competition from other producing countries such as the United States and Brazil. However, with the support of government agencies and the agricultural industry, the sector is well positioned to face these challenges and continue to grow in the future.
A Value-Added Specialty: Unlike conventional corn, pisingallo corn used to produce popcorn is considered a “specialty” with high added value. Its production requires special care, from the selection of seeds to the harvesting and processing process, which guarantees a final product of the highest quality and flavor.
A Growing Industry: With constantly increasing demand and increasing recognition on the international stage, the Argentine popcorn industry is presented as a source of opportunities and economic growth for the country. With a focus on quality, innovation and commitment to excellence, the sector is ready to face the challenges of the future and continue to lead in the global popcorn market.
Discover the flavor and quality of Argentine popcorn and join Alberto Marchionni on this exciting journey to international success!